Mr. Yong Chu Eu
Shariah RFP, CFP®, Bac. Sc., Ms. Sc. (UPM)
Mr. Yong is currently the founder, managing director and principal trainer of Money & Life Academy. Money & Life Academy is an authorized training provider for Continue Professional Development (SIDC CPE, FiMM CPD, AICB CPD & Asian Banking School) training program. Before creating his own and independence training company, he was the head of education and licensed financial advisor (FAR & CMSRL) in Fin Freedom. Unit Trust Consultant and Professional Will Writer were his roles before becoming a fully licensed financial planner under Fin Freedom. With his 5 and 10 years of experience in training and financial planning industry, he is passionate in conducting Continuing Professional Education/Development Financial Master Courses (Financial Stress, Financial Planning, Capital Market, Global Trends, Market Outlook, Cyber-Security, Shariah, FinTech, AMLA and etc) for Financial Practitioner/Profession (CMSRL/ERP CPE & FAR Credits) & HRDF Certified Corporate Culture & Motivation Training Courses (Happy Company Value, Management & Motivation) for Corporation (SME/SMI/MNC). His corporate clients are UOB Bank, Standard Chartered Bank, AM Bank, Public Bank, CIMB Bank, RHB Bank, MYS Capital, Pheim Asset Management, UOB Asset Management, Opus Asset Management, Hong Leong Bank, MIDF, Alliance Bank, Hong Leong Bank and etc.
Throughout his career as a financial planning educator, he took up a role as CFP Lecturer for Penang KDU College, Max Wealth Education and Disted College since the year 2010. He has also conducted numerous public talks/classes on financial planning, motivation, leadership, Chinese traditional culture and education topics for Bursa Malaysia, Investment Communities, Non-Profit organizations and Non-Governmental organizations as well. He was the FPAM/KMDC Excellent Award Winner of CFP Module 3: Tax Planning in the year 2009. In the year 2017, he obtained his “Shariah Registered Financial Planning” certification and “MFPC Certified Shariah RFP Trainer" under MFPC & CMDF Educational Scholarship Programme. Started in the year 2017, he volunteers himself in FPAM Penang Chapter Committee by taking Publicity & Public Relations role (2017/2019 and 2019/2021)
Despite being regularly featured in local media, he is also a blogger and a regular columnist for Chinese Biz Weekly Magazine – The Busy Weekly and Smart Investor Monthly Magazine. He also appeared in MFPC’s 1st Finance Magazine and MFPC JWMFP Journals, Money Compass, The Edge Malaysia-Personal Wealth, Focus Malaysia, Sin Chew Newspaper, TheEdgeProperty, KC Lau’s Webinar and Melody FM (a local radio channel in Malaysia) to share his view on financial planning topics.
Prior to joining the financial planning industry, he worked with a few MNCs in the IT field for almost a decade. He won himself few awards for his working performance such as "Division Recognition Award", "Solid as Rock", "Team Player" and more after graduated as M.Sc in Computing Engineering (UPM) and B.Sc in Computer Science (UPM). He was "Dean List" students in his degree study and a National Science Fellowship's Scholar (Minister of Science, Technology, and Innovation, Government of Malaysia) in his Master study and managed to publish five journals in his Master research.
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